Encouraging Sales Of Friday’s Shields vs. Dicaire PPV
Event Bring Hope For The Future To Women’s Boxing
Though final numbers are still coming in, the sometimes
beleaguered sport of women’s boxing has reason for optimism
today, International Women’s Day, as the historic
“SUPERWOMEN: SHIELDS VS. DICAIRE” all-female pay-per-view
event last Friday night (March 5), featuring two-time
Olympic gold medalist and boxing superstar Claressa Shields,
has already surpassed all projected sales expectations.
Held at the Dort Financial Center in Shields’ hometown of
Flint, Michigan, and broadcast live globally, SUPERWOMEN:
SHIELDS VS. DICAIRE saw Shields cap off a night of
entertaining female fights by cementing herself in sports
history as the first boxer in the four-belt era to be
crowned an undisputed world champion in two separate weight
divisions. By virtue of her shutout 10-round victory over
previous IBF Champion Dicaire, Shields now also reigns
supreme as the unified WBC, WBO, IBF and WBA Super Junior
Middleweight World Champion.
The night’s two primary organizers, Shields promoter,
Dmitriy Salita, President of Salita Promotions and Mark
Taffet, President of Mark Taffet Media LLC and Manager of
Shields, say they hope the reassuring sales numbers are a
sign of changing times for women’s sports that will help
encourage other promoters to buy into the possibility of
more female-centric boxing events in the future.
“On the weekend of International Women’s Day, Claressa
Shields accomplished another first for any man or woman in
the long history of boxing. That coupled with her two
Olympic Gold Medals and status as a three-division world
champion, prove Claressa is a real-life Superwoman! From a
young girl growing up in Flint to a woman winning her second
undisputed world championship with the whole world watching,
Claressa has showed what is possible for female athletes and
for women’s boxing. I am honored to be involved in her
Herstoric career and I want to wish women around the world a
happy and meaningful International Women’s Day."
"I am proud to be associated with women's rights trailblazer
Claressa Shields,” added Taffet. “Just 25 years young and
already accomplishing, in the Olympics and in the
professional boxing ranks, what no man has ever done.
Claressa continually uses her platform and broad shoulders
to stand tall for all women and demand equality across the
board. On this International Women's Day, I am thankful that
Claressa Shields is championing the cause and continuing to
make measurable and demonstrable progress in her advocacy of
women's boxing. Today and every day, men and women
everywhere should stand beside Claressa as she transcends
boxing and makes true societal change."